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Minus33 takes back part of its heritage Speciality merino brand set to restore a New Hampshire tradition. 6th May 2021 Merino wool apparel brand Minus33 has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, New Hampshire, USA. The move is the latest step by Minus33 towards reclaiming its New England textile heritage and extending a tradition of quality that reaches back through generations of family business. Originally built in 1880 for the use of the textile mill, the Scribner Building has been repurchased to support the continued expansion of Minus33, which was created by the wool experts of L.W. Packard when it closed in 2002 in response to the changing global trade and manufacturing landscape. In 2020, the brand was able to bring wool production back to Ashland with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the Briggs brothers of Leeds, England, built a woollen mill on the Squam River,
PR Partner Press Release* Posted by SGB Media | May 6, 2021 Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, NH. The move is the latest step by the company toward reclaiming its New England textile heritage and extending a tradition of quality that reaches back through generations of a family business. Originally built in 1880 for the use of the textile mill, the Building has been repurchased by Minus33 to support the continued expansion of its merino wool specialty brand.
Minus 33 reclaims New England textile heritage Speciality merino brand set to restore a New Hampshire tradition. 6th May 2021 Merino wool apparel brand Minus33 has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, New Hampshire, USA. The move is the latest step by Minus33 towards reclaiming its New England textile heritage and extending a tradition of quality that reaches back through generations of family business. Originally built in 1880 for the use of the textile mill, the Scribner Building has been repurchased to support the continued expansion of Minus33, which was created by the wool experts of L.W. Packard when it closed in 2002 in response to the changing global trade and manufacturing landscape. In 2020, the brand was able to bring wool production back to Ashland with its Mountain Heritage line of socks, extending a local tradition dating back to 1840, when the Briggs brothers of Leeds, England, built a woollen mill on the Squam River,