Helen of Troy CIO looks to Adobe Experience Cloud to drive D2C strategy
Adobe Helen of Troy, a leading global consumer products company with a diversified portfolio of brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Drybar, and Hot Tools, saw strong growth last year as consumers stayed home and invested more in their homes, health, and well-being. As Helen of Troy looks ahead to the next chapter of its digital transformation journey, which includes enhanced direct-to-consumer offerings, the company has selected Adobe Experience Cloud as a key technology partner. “Our long-term strategy includes a focus on providing consumers a di...