What Is Greenwashing? How to Spot and Avoid False 'Green' Claims
"Greenwashing" refers to misleading marketing claims made by companies to falsely suggest an environmental benefit. Most consumers aren't familiar with the term greenwashing, but examples of untrue, unverified or unsubstantiated "green" or eco claims exist in almost every category of consumer goods. There are simple ways that savvy shoppers can protect themselves. When it comes to what we buy, the vast majority of consumers are interested in making better, more sustainable choices for the planet. In fact, in the Good Housekeeping Institute's recent sustainability survey, only a mere 2% of re...