02 april 2021 ‘By democratizing luxury, lab-grown diamonds are heading towards opening the widest consumer base globally the diamond industry has ever experienced’, asserts Amish Shah, President, ALTR Created Diamonds 22 february 2021 A third-generation diamantaire, Amish Shah, President of ALTR Created Diamonds and pioneer of the lab-grown diamond market has never been afraid to challenge the status quo. After gaining experience, through his family business in the diamond industry and fine jewelry at an early age, Amish joined R & R Grosbard Inc. in New York in 2001 and helped transform it into an international powerhouse. Ten years later, Amish took over its operations and led a merger with his family business, conceiving R A Riam Group Inc. in New York, which includes ALTR Created Diamonds. As the only vertically-integrated diamond enterprise that provides a true end-to-end product, ALTR creates the purest form of diamonds --- type-IIa diamonds --- known to man.