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The importance of maritime house flags in design history Flag Waves is a new book showcasing the National Maritime Museum’s collection of flags used at sea. Author Sue Prichard talks about their place in design history 17/05/2021 8:13 am House flags is a term used to describe flags used by merchant shipping companies. Though flags have been used by navies and merchant ships for centuries, house flags were most used during ‘the Golden Age of Sail’, which lasted from around the middle of the 19th century to the early 20th century.  “During this period hundreds of shipping companies w...