Telecom War: How Ambani's New Strategy Could Hurt Airtel Investors
In 2016, Bharti Airtel ruled the telecom market. After the launch of Reliance Jio, in December 2022, Bharti Airtel's market share dipped to 23.58 per cent from 24.07 per cent a year ago. Vodafone's market share slipped from 19.15 per cent in 2015 to 18.16 per cent in 2016; and Idea Cellular's market share contracted from 17.01 per cent to 16.9 per cent. Meanwhile, Reliance Jio ended the year with 6.4 per cent market share. -- aaa