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Technology by Jennifer Dudley-Nicholson Premium Content   Apple's latest gadget seems simple and handy: a shiny, button-shaped device that can help you find your keys, wallet, or handbag. But creating the device, AirTag, also presented a serious challenge for the privacy-focused company: how to help people track missing items without accidentally allowing users themselves to be tracked. And, in coming up with a solution, AirTags could change the entire industry devoted to finding your stuff. The Cupertino tech giant will launch its Tags into Australia...

Technology by Jennifer Dudley-Nicholson Premium Content   Apple's latest gadget seems simple and handy: a shiny, button-shaped device that can help you find your keys, wallet, or handbag. But creating the device, AirTag, also presented a serious challenge for the privacy-focused company: how to help people track missing items without accidentally allowing users themselves to be tracked. And, in coming up with a solution, AirTags could change the entire industry devoted to finding your stuff. The Cupertino tech giant will launch its Tags into Australia...

PHOTO: supattra pongsuwan/EyeEm Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It's built on anonymized group-targeting principles vs. individuals. Google calls these groups “Federated Learning of Cohorts,” or FLoC, where brands won’t be able to determine who they are targeting specifically, but will still get to curate relevant advertisements based...

The Apple AirTag was always going to happen.

Macworld Macworld’s May digital magazine: 20 years of Mac OS X The best content from Macworld wrapped up in our digital magazine. body> Every day, Macworld brings you the essential daily news and other info about all things Apple. But staying on top of that torrent of information can be a constant challenge. One solution: the Macworld digital magazine. In the May issue In the May issue, we look back at Mac OS X, which shipped 20 years ago. See its evolution and how macOS will steer Apple for the next 20 years. Find out how worried you should be about your M1 Mac's SSD lifespan. Lear...