How Reliance is adopting a familiar playbook in cola battle vs Coke, Pepsi
Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market. Controlled by billionaire Mukesh Ambani, Reliance this month launched revamped Campa drinks, sugary sodas ......