Antiques & Collecting: Collectibles with company logos | News, Sports, Jobs
Terry and Kim Kovel Company logos are a quick message to customers that identify a product on a store shelf or in an ad on TV explaining quality or improvements. Very few have been changed but many have been updated for a more modern look. The clothing, hairdos and changes in the style of the letters have made the Morton’s Salt girl or the Quaker Oats man look like contemporary customers, not an old-fashioned product. The logo showing the Morton’s girl holding an umbrella has been used since 1914 with at least seven changes, so that by her 100th birthday, she had a knee-length yellow dres...
Source: nujournal.com