Business growth campaign focuses on Human-Centred Design
by Stephen Chapman A business growth campaign launches today, to connect SMEs with larger corporations to understand human-centred design. Led by inward investment vehicle, MIDAS, it will feature experts from BBC R&D Future Experiences and Honey Badger. The Future of Human Experiences and Human-Centred Design programme has been set up to recognise the impact of design in everyday objects and tasks, this includes improving the functionality of all forms of tech and engineering. It also examines how activities, from walking around a supermarket or accessing government services are not made ha...