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Human Mobile Devices, Europe's largest and leading smartphone manufacturer, partners with Mattel, a leading global toy company and owner of one of the strongest portfolios of children's and family entertainment franchises in the world, to create the Barbie Flip Phone arriving this summer 2024.
Despite the rebranding, HMD Global will continue launching Nokia smartphones until the conclusion of the licensing agreement in 2026
With Nokia license due to expire in 2026, HMD Global has signaled a transition to its own smartphone branding in 2024.
HMD seems to have decided on giving up the Nokia smartphone brand for its own brand name to take the front seat.
HMD Global's press release detailed the company's new mindset in 2024 and the departure from Nokia devices.