Detailed text transcripts for TV channel - MSNBC - 20180716:04:09:00
Was to tell a story about his product that embodied who those people, his customers, wanted to be. and they wanted to be cool. >> steve was much more comfortable being in front of the camera. so, therefore, you attached this human quality to mac and people believed in jobs and they believed he would fix things and solve things and make great products. >> this is imac. >> it was huge in computing. it was the first computer people wanted to put in their living rooms. they wanted to put it out and display it. >> apple one upped the competition with a simple message, to be yourself, to be cool you...