INTERVIEW: Ad guru Ahmad Abu Zannad takes on Noam Chomsky in latest book 'Adman vs. Chomsky'
DUBAI: “As an industry, we may have lost our mojo,” writes Ahmad Abu Zannad in his book “Adman vs. Chomsky.” He is talking about the advertising industry, which he has been a part of for more than 15 years — first as a marketer at Saudi telco Zain, then in various strategy roles at Leo Burnett, including a stint as managing director, leaving in 2020 to set up his own advisory
Source: arabnews.com