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Marketing industry is at a turning point as companies shift their focus towards brand marketing, a key strategy for long-term growth, moving away from previously dominant performance marketing.
Fairwood corn rice dish goes viral as name echoes Viu's Uncle Love show Details 26 July 2021 While Fairwood went all out to market its newly launched Ah Wood Special for free to celebrate a new upgrade for the series, the virality of the promotion surprisingly came from its promoted dish "Creamed Corn Meat Rice" (nickname Show Me Your Love Rice). The dish caught the attention of netizens and quickly became a social media sensation. During the promotion, the "Show Me Your Love Rice" sales increased by more than 20% as the dish's nickname echoed the ti...