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208 Views ZAG is growing its global licensing operations this year in the build up to the release of the Miraculous movie and the launch of its action-comedy series, Ghostforce, with the appointment of Hyde Schram as its first vice president of global promotions, and Betsabe Luna as its retail and licensing director for Mexico and Central America. A ViacomCBS and Walt Disney Company alumn, Schram will report directly to Julian Zag, executive vice president, global operations, while Luna will report to the recently appointed VP consumer products, Latin America, Angela Cortez. Based in the US,...

Former Viacom exec Betsabe Luna will lead retail strategy in Mexico and Central America for brands like Miraculous and Ghostforce. May 10, 2021 LA-based prodco ZAG is expanding its consumer products team in LatAm with a new retail and licensing hire. Former Viacom exec Betsabe Luna (pictured) joins the company in a newly created role as director of retail and licensing for Mexico and Central America. Based in Mexico City, she starts today and reports to Angela Cortez, ZAG’s recently appointed VP of consumer products for LatAm. Luna will oversee business development in her territory, wo...