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The best eco denim to help you go green in style - Vimarsana News

The best eco denim to help you go green in style

Sun Lee Two billion pairs of jeans are produced globally each year, requiring around 1.4 million tonnes of raw cotton. According to a 2015 study by Levi Strauss & Co, the lifecycle of one pair of their 501s uses up 3,781 litres of H2O. This is not a great statistic when more than 10 per cent of the world’s population currently has no access to clean water. Add chemical treatments, carcinogenic dyes, washing, rinsing and finishing, and you’ve got an industry that’s anything but sustainable. But technology is improving, making it easier to find the right shade of 'green' blue jeans.