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Gaurav Sablania of Wavemaker India, explained how Netflix India’s revenue reached INR 15.2 billion after the agency’s ‘Indian Originals for All’ campaign
We have never received more compliments. It was the most acclaimed event we have done in terms of positive feedback and overall, we were very pleased. The journey of how we got there is what’s important. A lot of what we do in our space is about facilitating meaningful connections. When you’re looking at a virtual event it’s easy to go down the path of offering packages, shooting shows and putting it up. You have to look at what people in your community want and why they came to you. We took a hard look and adapted a forum we have – the Data Meet-Up.