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THE GDSs: The distribution landscape’s backbone for decades, legacy global distribution systems are now grappling with keeping content together
Source: businesstravelnewseurope.com
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Where VoC Programs Are Falling Short (and How to Fix Them)
PHOTO: Sarah Kilian | unsplash The majority of companies are ineffective at working customer feedback into corporate decisions, according to a recent Forrester report on the effectiveness of CX and VoC programs. Only 24% of respondents to the survey said customer feedback is effectively addressed. Why is there such a disconnect? And what can brands do to address it? VoC Fix #1: Shift Focus to Outcomes âVoC and CX programs are broken because theyâre not well designed to respond to the customer feedback they collect,â said David Roberts, CEO of Alchemer, which sponsored the ...
Source: cmswire.com