HOMBRE1 | Coors Light Launches Campaign Supporting Tom "The Iceman" Flores' Induction to The Hall
Coors Light drinker, Flores is about to get a big show of support from his favorite beer. Coors Light is unveiling a new campaign that advocates for Flores’ rightful place among other football greats. The brand is honoring Flores’ barrier-breaking legacy as the first Latino player to serve as both starting quarterback and head coach, with a new video spot, a petition of support for beer drinkers to sign, and a limited-edition can with Flores’ picture alongside the iconic Coors Light mountains. To sweeten the deal, Coors Light will also give away up to 30,000 beers so fans can toast to F...