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Talent churn and worker retention is now the primary concern for maketers, according to a new survey by ID Comms, driven by the ongoing ‘great resignation’ has pushed that concern to the fore.
Details 10 February 2021 More industry professionals agree that advertisers who treat media as a quality buy rather than a commodity buy are at an advantage. According to the ID Comms Global Trading Survey for 2021, the number who strongly agree has risen to 70% of respondents, up 20 points on the 2018 results. Overall, 92% of respondents agree with this statement. This trend runs across all those engaged with media trading, notably procurement respondents where the number of procurement stakeholders who now strongly agree has increased more than 50% to 72% ...