IAB Issues Industry-Wide Wake-Up Call: The Industry's Perceived Sense of Readiness Around the Loss of Third-Party Cookies and Identifiers Does Not Align with its Concerns and Challenges
Share this article Share this article NEW YORK, March 11, 2021 /PRNewswire/ -- With the looming loss of third-party cookies and identifiers, the entire digital advertising ecosystem should be bracing for impact and preparing to adjust to entirely new ways of targeting, measuring, and attributing media effectiveness to ad campaigns. However, according to IAB's 2021 State of Data research, released at the IAB Annual Leadership Meeting (ALM), there is a false sense of readiness among some data leaders, which could result in business failures in 2022. "Sound the alarm bell. Brace for impact,...
Source: prnewswire.com