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Nielsen will launch a digital advertising measurement system across 15 markets from 1st February, the company has announced.

Nielsen (NYSE: NLSN) announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.

Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starting on 1 February 2022. This change enables more accurate digital ad measurement, connecting digital impressions to the demographics of people across billions of devices in preparation for a cookieless future, it said.

The system will be available in 15 markets, including India

Fraudsters do not discriminate. As we continually move towards the adoption of a digital and more importantly ‘touchless’ era, the platform for fraud increases. Fraud is a fraudster’s business and they often use the same business tactics we use in legitimate business, the difference being that they don’t have customers, they have victims. Thanks to an increase in data breaches, fraudsters are motivated and armed with the correct information, meaning that is very capable of impersonating an individual. The impacts of this are catastrophic. This was the warning sounded by Dalene Deale, ...