GUEST COLUMN: Five ways digital attribution can improve CTV & OTT advertising return on ad-spend
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital and traditional linear TV advertising, CTV/OTT advertising has become marketers’ favourites because of its ability to reach the right audience at the right time. These platforms provide advertisers with easy
Source: indiantelevision.com