Startup Brand Names Got (Good) Weird In 2020
When Phil Libin was preparing to launch a new company out of his startup lab, All Turtles, in March 2020, he wanted to ensure its name stood out. "My goal was just to come up with a name that's so weird no one's ever going to ask me about why we called it All Turtles," jokes Libin, a serial entrepreneur who's best known as the former CEO of Evernote. He succeeded. The new brand name for the remote presentation tool: Mmhmm. Yes, Mmhmm, as in the calm murmur of assent. "One reason that I really liked it is it's very easy to say unintentionally when you're not thinking about it," Libin say...
Source: inc.com