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Bollywood is embracing generative AI as a new way to create innovative and ethically sound content. At Cypher 2023, Amrit Thomas, the chief data officer at Zee Entertainment, shared his insights on how Zee is using generative AI to create new content.
“Amitabh Bachchan has come on board as a strategic partner in the company. Since he is part of our company, we will be exclusively building multiple digital IPs based on his attributes,” Abinav Varma Kalidindi, the founder and CEO of the company, told ET.