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Indian cinema legend Amitabh Bachchan is venturing into the field of generative AI with studio, aggregator and digital IP monetization platform Ikonz.

Platform will launch at end of 2023 when customers will be able to interact with Bachchan via tech that is used in ChatGPT

“Amitabh Bachchan has come on board as a strategic partner in the company. Since he is part of our company, we will be exclusively building multiple digital IPs based on his attributes,” Abinav Varma Kalidindi, the founder and CEO of the company, told ET.

Bollywood star Amitabh Bachchan is set to introduce his digital avatar, in partnership with IP monetisation platform Ikonz, to interact with fans through generative AI technology. Under the management of Ikonz, Bachchan's digital avatar will serve as a virtual manifestation of the actor, connecting with his fan base in real time. Bachchan has also acquired an undisclosed stake in Ikonz, with the collaboration aiming to create an era of interactive entertainment. The partnership will enable fans worldwide to engage with their favourite stars on a global scale.

The new recruitments will primarily be in the engineering, Implementation and support functions, and the expertise in cutting-edge technologies like Full Stack development, Data Engineering, and DevOps will be the core eligibility lookouts for the engineering profile, according to the company.