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KP Snacks is launching a new radio campaign to promote and drive penetration of McCoy’s, the leading ridged crisp brand. With a particular focus on

Tactical push follows January stunt around #PartyGate.

KP brings out new range of nibbles that offers healthier snack-eating option Products include KP Krunch Mix - a tasty snack mix made up of crunchy corn snacks and coated peanuts - and Popchips, a new popping plant-based snack Updated KP brings out new range of nibbles that offers healthier snack-eating option Want the best food, film, music, arts and culture news sent straight to your inbox?Invalid EmailSomething went wrong, please try again later. Sign up for regular updates of events happening in Wales When you subscribe we will use the information you provide to send you these newsletters....

KP aims to get nut lovers munching on the regular in return to TV

KP has rolled out a new range of nut snacks called KP Krunch Mix. The duo of mixes – Sour Cream & Chive and Texas BBQ – feature a combination of peanuts, mini crunchy corn snacks, and coated peanuts (rsp: £2.50/105g). KP said the launch would “drive excitement by hitting both taste and texture notes that shoppers desire” and “in doing so, allow nuts to compete with other mainstream sharing snacks”. There was “room to increase consumption” of nuts, said KP marketing controller Ilan Arkin. “Mainstream dairy flavours such as Sour Cream & Chive currently do not have a major pre...