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As L'Oréal Paris' Famed Tagline "Because You're Worth It" Turns 50, The Message Proves As Poignant As Ever
Viola Davis, Diane Keaton, Andie MacDowell, Beyoncé, Elle Fanning and Jane Fonda have all said it, and itâs likely you have too. LâOréal Parisâ signature slogan âBecause youâre worth itâ has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled. Remarkably, 2021 marks half a century since its inception and the message of empowerment and sentiment that the quip conveys has never been more applicable than it is now. Ilon Specht was a 23-year-old junior copywriter worki...
Source: vogue.co.uk