LA Tourism's 'Now Playing' launches to attract ANZ visitors
Visitor numbers to LA from ANZ are expected to reach 380,000 in 2023.
Source: adnews.com.au
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LA Tourism revamps global campaign in Australia as it launches for the first time in Aotearoa, NZ
Los Angeles Tourism & Convention Board (LA Tourism) is kicking off its refreshed spring 2023 consumer ad campaign “Now Playing” with an AUD $2.05m (USD $1.3m) investment across Australia and, for the first time, in Aotearoa, New Zealand. The refreshed Now Playing campaign comes as visitati
Source: campaignbrief.com
L.A. is 'now playing' in tourism ads styled like old Hollywood title sequences
Imaginary Forces, known for its stylish opening credits, channeled Saul Bass’s visual vocabulary for series of spots.
Source: biztoc.com
Los Angeles Tourism Sells The LA Lifestyle With Blockbuster Campaign In The UK & Ireland
The City of Angels’ latest awareness initiative arrives as tourism from the UK and Ireland is expected to increase 25% this year.
Source: thedrum.com
How main title designs encapsulate a series, draw you in
Alone, they are captivating abstract films but connected to their series, the artistry of these reels leaves you wanting to see more.
Source: latimes.com