Imagine, Sky Media team for TV ad management transformation
| 17 February 2021 Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment. Central to the project is Sky Media’s One Ca...
Source: rapidtvnews.com