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Invited. let's bring in republican strategist, former santorum senior strategist, john brebender and political strategist angela wry. john, i don't know how close you looked at this poll, ted cruz took a pretty big hit, just 14% approval. your company deals with crisis management. with numbers like these, what do the republicans do? >> well, first of all, they have to acknowledge that they do have a message problem. i think a lot of times they're right on the issues, but how they deliver their message comes across as too negative, too partisan and doesn't have solutions. so the first thing we ...

Today obama care begins. if they had problems with it, it would have been a perfect opportunity to talk about those problems and the glitches in it. instead, we're talking about shutting down the government. and not the issue they really want to talk about, which is the president's health care plan. so i believe that's sort of a message problem for them, as well and they've done this all in trying to appeal to the republican base. >> i'm getting bombarded with tweets here many like this from a guy called chris ham by, be great if politicians everywhere did right by the people for a change inst...

In his words, quote, just because i propose them. did you know of the 234 women in the house of representatives, only 19 belong to the gop. 234 women, 19 republicans, so house republicans have launched this project grow. it's an effort to boost that number to broaden the party's appeal among women. dana bash, our chief congressional correspondent talked to some of the women behind the effort about the republican's problems with women. >> reporter: why do you think this is so important, to launch a very specific special project just to get republican women to run for congress? >> it's as a re...

They want this stuff legislated. you're seeing this in mississippi, and also seeing it in congress, with a lot of bills going through the house of representatives constantly legislating on abortion. >> when we look at idaho, a federal judge striking down a law banning aborg. after 20 weeks, it was believed that a fetus could feel pain at 20 weeks. when republicans talk about the message problem, are the constituents clear with what they want to see in reference to the state legislating the restrictive abortion laws? >> women constituents have been, but if you notice, a lot of lawssh being push...

>> i can see why they want to have a structural fix of what, ultimately, is a message problem. >> you still have a broader message on the right that is alienating to a lot of folk ins the middle. alienating to young er voters. they can have karl rove in a fight with newt gingrich and still ultimately doesn't change the fact that the republican brand is one that's becoming exclusionary rather than inclusive. >> but abbey, when you wrote a scathing problem calling rove and his ideas terrible, repub p repugnant and simply wrong. >> this is a time when i absolutely agree with newt gingrich. he mak...