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Can we go to a bigger question with mitt romney? every day it seems, you know, does he really -- has he ever answered the question, why i want to be president? we know why he wants to be the republican nominee. do we know why he's answered that fundamental question? and does he answer it every day? and you wonder if that's -- they've had a message problem i would argue since last summer and can't figure it out. >> he has, it was -- >> he can't answer that question given the context of the primaries he's involved in. to address that question and appeal to the primary voters he has to appeal to,...

But they don't like to talk about although under duress they will admit that, yes, the candidate is an issue, too. m >> they have a message problem and they also have a competition problem, look who they are losing to in the south, rick santorum, hillary clinton lost many races, and john mccain lost plenty of races, but none of like mitt romney. he has the establishment behind him and he wasn't able to pull away. that's the biggest problem. >> he won the night on delegates. >> that's the story of the campaign, all right? he grinds this thing out. he's on his way -- >> he's going to lose the pr...

Back and watch, you know, the destruction on the other side. >> i agree. and i think the big part of this is what we see in campaigns, which have three layers. there's a money layer, there's a message layer, which we focus on, and which matters, and there's the field layer. and one of the key differences that's been pointed out from last cycle to this, is that the field organizing is not helping the republicans in most of these states, in contra distinction to where hillary and obama were both organizing a lot of new voters and getting people energized. i don't believe the message problem is a...

He's got. >> should the romney campaign be making the argument or saying let's remember we actually have a message problem. we are only winning by bludgeoning. >> looking at places, jonathan ran through all the places that romney needed to win. florida. he had to win and he won. he had to win there. how did he win? the only state where he won on a positive message was new hampshire and nevada. one is the form on population. i just feel like if you get the campaign, the obama team started to make this argument. regular people don't care about the math being determined. they don't care about mit...

On ab krrk. on cbs. really reversing position from everything he said. >> i assume the only person who doesn't read it is somebody from "the new york times." it is mitt romney has this message problem. >> it's a fundamental problem. the fundamental problem is mitt romney eels crowning achievement as governor of massachusetts looks a lot like obama's achievement as the the u.s. how is it different? but for a president who is so unpopular with the base of this party, and with obama care being the rallying cry for the party, it's very devastating. >> you said he's so unpopular. i don't sense that...