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>> i think it's both. at the end of the day, this is a message problem. there's no question. there's no one in the campaign able to say to mitt romney this is not the way we need to do things. we need to handle x, y, z differently. we've seen it with the comments on wealth. we've seen it with his taxes. wer going to see a very different race going forward in terms of how mitt romney manages his own campaign if he loses on the. >> he was asked this morning about the state of the campaign. here's what he said. >> i'm very pleased with the campaign, the organization. the candidates sometimes make...

He has the money, he has the organization. the problem that he's run into is a message problem. is that republican voters are rejecting his candidacy in these states for a reason that is different than money and different than organization. he won't win every state, but when you look at the problems that are spelled out with the results last night, he does have some real structural problems in the race. now, i still believe that he is likely to be the republican nominee at the end of the process for a lot of different reasons, but if he loses michigan, for example, you would see a narrative th...

Because i don't think it works in the same ways as gingrich. >> today, mitt romney likened his campaign to senator mccain. >> senator mccain after i think winning florida he went on to lose 17 or 18 contests after that. but was able to put the delegates together by focusing on the process of gathering delegates as we will. >> steve, is this the right comparison? >> i don't think it is the right comparison. the day john mccain became the defacto nominee of the party, there were 35 people that worked in the headquarters, campaign was $2 million in the red, the campaign stipulated that it wasn't ...

I think he'll not have a lot of luck in the northern tier states. missouri would make sense because it has a bit of that kind of southern element to it. >> not on the primary ballot there. >> no, indeed. i think to demonstrate he has viability in the border states. that's an incredibly important component of a republican victory in the future. >> it's interesting as arizona to me is the one that stands out, except it's a winner take all state. they pulled the same florida deal, they took the penalty and half delegates, made it winner take all and i hear the gingrich campaign is hearing about s...

Conservative because they can't carry that argument. it's -- >> they are calling him a crook? >> they are calling him a crook and they cleverly cut in the fact he had the ethics violation and left congress with fannie and freddie which really weren't related at all but they make it look that way. that can cut down here. don't you think, chuck? >> it can because of the foreclosure and all that thing but it doesn't deal with the romney problem. that's the issue. he's got a message problem. >> we've got to go. who do you want fighting obama? they seem to want newt right now. chuck todd and howard...