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>> good morning, craig. >> bain has turned into -- bain has turned in a real pain of sorts with the corey booker mess, the president's approval rating not budge, mitt romney out fundraising the president. do the president and democrats do they have a message problem now? >> no, on the contrary, in fact this election is really going to be one of the most dramatic contrasts between the two directions voter could choose to go that we ever had. on the one hand you have president obama who has been fighting for the middle class and working families who has brought us from the brink of economic disa...

Mitt romney has been very red scent about what he would have done. mitt romney has a bit of a message problem. just, uh, checking out my ad. nice. but, y'know, with every door direct mail from the postal service, you'll find the customers that matter most: the ones in your neighborhood. print it yourself or find a local partner. and postage is under 15 cents. i wish i would have known that cause i really don't think i chose the best location. it's not so bad... i mean you got a deal... right? [ bird cries ] go online to reach every home, every address, every time with every door direct mail. i...

Would have done. mitt romney has a bit of a message problem. maybe he should look at the obama birth certificate. that starts in your mouth. it tickles up your spine and punches you in the face. a good kind of punch. one that lights the fuse that starts the day you didn't see coming. ♪ you follow that feeling and every chew takes you somewhere new. so yeah, maybe it's more than just a little piece of gum. trident. see what unfolds. and then treats day after day... who gets heartburn so yeah, maybe it's more than just a little piece of gum. well, shoot, that's like checking on your burgers af...

Supporting the ideas of pat robertson and not just supporting but actively blocking legislation that calls for equality. actively blocking qualified people from serving their community and actively campaigning on discrimination. joining me tonight is karen finney, msnbc political analyst and former communications director for the dnc. put yourself on their side. how do you manage that message? >> here is how they are managing that message. you notice that their national message is a little nuance from the way they are talking about the local level. a lot of these guys are much harsher on the l...

Women. >> what we have here across the country are elected officials in three different states supporting the ideas of pat robertson and not just supporting but actively blocking legislation that calls for equality. actively blocking qualified people from serving their community and actively campaigning on discrimination. joining me tonight is karen finney, msnbc political analyst and former communications director for the dnc. put yourself on their side. how do you manage that message? >> here is how they are managing that message. you notice that their national message is a little nuance fro...