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There's no 'giant national campaign' for COVID-19 vaccine education; experts say there's a better way Elizabeth Weise, USA TODAY Replay Video UP NEXT If you've been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don't hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations. © SAJJAD HUSSAIN, AFP via Getty Images An officer from the district magistrate office holds a COVID-19 coronavirus-themed mascot in a market area during an ...

USA TODAY If you've been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don't hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations. It's a wise approach, experts say.  The kind of one-size-fits-all public service announcements that once blanketed the country won't work for COVID-19 vaccines, they say. Those were for universal messages – only you can prevent forest fires, keep America beautiful, friends don't let friends drive drunk. With ...

Communication experts say targeted messaging is the right approach to address COVID-19 vaccine hesitancy and raise awareness.

By Carl O'Donnell (Reuters) - When the U.S. government began shipping COVID-19 vaccines in December, state health providers could not administer shots fast enough to keep pace with deliveries and millions of doses sat waiting for arms. Two months later, the situation has reversed. Supply constraints are slowing ambitious vaccination programs, as massive sites capable of putting shots into thousands of arms daily in states including New York, California, Florida and Texas, as well as hospitals and pharmacies, beg for more doses. Nearly a dozen state and local officials told Reuters they could v...

Nearly a dozen state and local officials told Reuters they could vaccinate up to four times more people, but federal vaccine shipments remain frustratingly small.