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And you can't tell me that there aren't nfl players that recognize the stupidity of the style of protest colin kaepernick has chosen but they're all afraid to see it because of the backlash. so again, the cowardess or the real feel is the craziness is where it comes from. >> tucker: there's a lot of afraid people in this country i'd argue so you follow this closely. how true is it that the protests affect viewership? >> i'm not sure. there's a lot of research on that that we've done here at fox sports that say mostly it was the election cycle or predominantly the election psych that will affec...

Open case about them and ever since i read that, i got to take a skeptical look at their data. what they found was shocking and not a surprise. we all have a second screen open when we are watching television now whether it's our cell phone or our ipad, laptop. we talk to each other. instead of waiting until the next day when you go to school or when you go to work and you talk about a show? you talk about it in real-time while it's on the air so it does impact viewership. >> i think crazy thing was the sharknato thing. this movie was kind of crazy. yet, it will 1.4 million viewers, first tv a...