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JDPower J.D. Power and his wife, Julie, established J.D. Power and Associates in 1968, funding it with a second mortgage on the house. The “Associates” in the company name were Julie and the kids, who helped send out and tabulate surveys. Power sold the company to McGraw Hill in 2005. He continued working in a supporting role until 2009. It might be a vast oversimplification to say that before J.D. Power and Associates came along there was absolutely no incentive for carmakers to make quality cars, but you could say it anyway. Anyone who remembers the quality products foisted on an unwit...

J.D. “Dave” Power, Who Made Quality Count in the Car Industry, Has Died Autoweek 1/25/2021 Mark Vaughn © JDPower If your car wasn’t in the top half of the J.D. Power chart, you had to get to work to get it there J.D. Power and his wife, Julie, established J.D. Power and Associates in 1968, funding it with a second mortgage on the house. The “Associates” in the company name were Julie and the kids, who helped send out and tabulate surveys. Power sold the company to McGraw Hill in 2005. He continued working in a supporting role until 2009.