Analytics Trends for 2021
Not all predictions come true. So it goes with articles predicting trends for the new year. I wrote about 2020 analytic trends in December 2019. Of course the COVID-19 pandemic upended my predictions â as it did those from analysts in every industry you can imagine. My prediction of the opportunity to extend analytics through DOOH ads was certainly a bust when public confidence on the nation's pandemic response diminished consumer interest in outdoor spaces. For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement pla...
Source: cmswire.com