Tesla Buyers Are Even More Loyal Than Ford F-150 Fanatics
The EV maker has put an end to Ford's 12 straight years atop S&P Global's auto brand loyalty rankings.
Source: jalopnik.com
Stay updated with breaking news from Improved Loyalty. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The EV maker has put an end to Ford's 12 straight years atop S&P Global's auto brand loyalty rankings.
General Motors and Ford claimed top honors again as part of the 26th annual Automotive Loyalty Awards orchestrated by IHS Markit. However, for the first time, Honda earned the accolade closely associated with franchised dealerships.