Brands on Fire: Dunkin' - Chief Marketer
Brands on Fire: Dunkin' June 3, 2021 by Sherry Chiger Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Dunkin’ has experienced a number of changes during the past few years: a rebranding from Dunkin’ Donuts that was completed in January 2019; an overhaul of its marketing operations that included the July 2020 creation of a new position, chief digital and strategy officer, a move that confirmed an emphasis on building a “digital ecosystem”; and the December 2020 completion of the company’s sale to Impulse Brands...
Source: chiefmarketer.com