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Start the week with a startup: Selfnamed - Vimarsana News

Start the week with a startup: Selfnamed

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO and co-founder of Selfnamed, Anete Vabule, about how it plans to make it easier for budding entrepreneurs to enter the beauty industry.

Boots opens first 'Boots Beauty' store in London - Vimarsana News

Boots opens first 'Boots Beauty' store in London

The UK health and beauty retailer has opened its first concept ‘Boots Beauty’ shop in London’s Battersea Power Station.

Robertet eyes Asian and African expansion with Sonarome acquisition - Vimarsana News

Robertet eyes Asian and African expansion with Sonarome acquisition

Grasse-based natural raw materials business The Robertet Group is set to acquire Indian flavours company Sonarome to expand its business in South-East Asia and East Africa.

Estée Lauder is the "poster child" for using AI to step up its social marketing strategy - Vimarsana News

Estée Lauder is the "poster child" for using AI to step up its social marketing strategy

Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.

Do beauty influencers still have real 'influence'? And more answers to your 'selling on social' questions - Vimarsana News

Do beauty influencers still have real 'influence'? And more answers to your 'selling on social' questions

Recent findings from a study by influencer marketing software Traackr reveals how younger consumers are using social media platforms in 2023 to consume content and purchase new products. We’ve dug deeper to understand what these learnings will mean in practice.