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Indonesia TikTok Shop ban: New social commerce regs a blow for 'seamless' buying experiences - Vimarsana News

Indonesia TikTok Shop ban: New social commerce regs a blow for 'seamless' buying experiences

Indonesia's recent trade regulation calling for the separation of social media and e-commerce poses a significant challenge to the pursuit of an integrated social commerce journey, especially for SME brands in the beauty space and beyond.

Redesigning a household name: behind Avon's rebrand - Vimarsana News

Redesigning a household name: behind Avon's rebrand

Why did the heritage brand decide to overhaul its visual identity? We spoke to Nick Vaus, the creative director at the agency behind the new look…

"What neuroscientists are discovering is what wise ancestors have been preaching for generations." Rituals CEO - Vimarsana News

"What neuroscientists are discovering is what wise ancestors have been preaching for generations." Rituals CEO

We spoke to the founder of Dutch lifestyle brand Rituals Cosmetics, Raymond Cloosterman, about business expansion, travel-retail and trends in the wellness space.

Is your brand ready for the Single's Day sales? - Vimarsana News

Is your brand ready for the Single's Day sales?

If you’re selling into China, here’s how to make the most of this annual shopping holiday, also known as 11:11…

"We can make a real difference in the next 12 months" TFWA President live at the travel-retail Global Summit - Vimarsana News

"We can make a real difference in the next 12 months" TFWA President live at the travel-retail Global Summit

The global summit for the travel-retail industry kicked off in Cannes today, with some key messages and insights for those working in beauty travel-retail...