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5 ways to make your marketing and branding more memorable Martin Zwilling , Carlina Teteris Customers tend to advocate for brands they have great relationships with via positive experiences.  This type of marketing helps businesses build loyal and recurring customers. As a business consultant, I often have to remind small-business owners that their marketing needs to be more interactive, versus the traditional "push" model, where you broadcast your message to as many people as possible. New generations of customers respond bette...

Mavocado/Getty Images Active angel investor Heidi Zak says early-stage investors are still making deals during the pandemic. A founder's business needs to make sense for investors to get on board; dedication is key. Before trying to raise money, show that your business model is profitable and sustainable. In addition to being the CEO of ThirdLove, I am an active angel investor — predominantly in consumer-focused women-led startups. As an angel investor , I am always receiving inbound pitches from founders l...

Eva-Katalin/Getty Images During the pandemic, more customers are utilizing the direct-to-consumer retail experience. Brands that personalize their DTC offerings are more likely to retain new customers in the long run. Find your niche, make returns easy, and embody socially conscious values that speak to your customers' identity.  As the collapse of the traditional retail model progresses, consumers by and large now defer to shopping online for everything from daily essentials to luxury purchases, paving the way for direct-to-consumer (DTC) brands to take the pla...

SDI Productions/Getty Images Office culture is important to people in their job search, says employee engagement and diversity expert Bernard Coleman. Businesses can attract new talent by proving they care about what matters most to future employees. Coleman believes recruiters can source better talent by expanding their search pool and engaging with those that's right for their company. When it comes to recruiting well, it is an art as much as it is a science. Unfortunately, many organizations aren't unlocking the full power of recruiting, and are settling by us...

Business leaders have the chance to strategically restructure their organizations to find the best work model for themselves and their employees.