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New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Published: February 29, 2024

Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and trends. One of the report's key findings was this: Leveraging a portion of ad...

Source: lelezard.com

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