Average US household now subscribes to 4 streaming services: Analysis
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The average US streaming household subscribes to four streaming services, according to a new report by research firm Ampere Analysis. Across the US and western Europe, Ampere said that almost 10% of streaming homes subscribe to five or more services. The research company said that "compounding," or bundling, streamers should be the "the next step in the evolution of the streaming market." Streaming saw a big surge in 2020 amid the coronavirus pandemic and ...