Connected TV: A growing market in India
Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an audience base of 120 million by 2025. It is expected that connected TV audience
Source: indiantelevision.com