First-Time Boat Buyers Surpass 400K Again
An industry survey found 420,000 first-time buyers purchased new and used boats in 2021, approximately equaling the 2020 total.
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An industry survey found 420,000 first-time buyers purchased new and used boats in 2021, approximately equaling the 2020 total.
According to Boats Group, Newcomers Are The Largest Segment Submitting Leads Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights - Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on a Boats Group portal resulted in a boat sale - Of the total purchases made by people that submitted a lead on a Boats Group site, 36% were new boats - People with no prior evidence of boat ownership made up 56% of Boats Group's users submitting leads
Find the right boat While it's important to choose a boat that's appropriate for your skill level and the number of people on the trip, it's even more crucial to pick the right boat for the water conditions you'll be in. Flatwater lakes and open oceans call for very different watercraft. You can also do a little pre-rental reconnaissance by visiting the water you plan to boat on. Which types and lengths of boats seem most common? If you can't go in person, try asking a local boating group on Facebook or Reddit what is most suitable for a particular body of water.
The boating industry reports a 35% increase in first-time boat ownership from last year.