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In the first part of a two-part story, we look at the importance of visual story-telling in challenging times

How e-books can provide actionable value to B2B buyers People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy William Terdoslavich on April 16, 2021 at 11:20 am More In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into a customer in the B2B marketing world. That lead you are trying to reach has to make an “informe...

William Terdoslavich William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for Martech Today, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironic...

'); //]]>//--> By Richard Adhikari Feb 26, 2021 5:00 AM PT Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear and triggered a war with Facebook. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no." Advertisers "will have to be explicit on the value exchange required to receive consent for this data," Wang said. "...

Informationweek Improvements will make site easier to navigate, faster, and more functional Get ready! InformationWeek will start looking different to visitors in the days ahead -- and we couldn’t be more excited! In an effort to improve our readers’ experience, InformationWeek is launching a broad initiative to improve the design, navigation, functionality, and performance of our entire site. In the coming months, you’ll see and experience a variety of site enhancements, including new page design, navigation tools, links to related content, and other capabilities across the Information...