Sweetgreen CEO: All Stores will be Automated in Five Years
As sweetgreen sought growth, CEO Jonathan Neman and his team questioned why food quality seems to decrease as brands scale. The group discovered that a lot of what the customer values around experience is stripped away for the sake of standardization. The better-for-you fast casual felt there didn't have to be sacrifices. And the way to do that is through technology, specifically automation. Earlier this year, sweetgreen opened its first restaurant equipped with an Infinite Kitchen, a robotic production line that prepares 100 percent of orders.
Source: qsrmagazine.com