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Social media experiment reveals potential to 'inoculate' millions of users against misinformation

Published: August 30, 2022

Short animations giving viewers a taste of the tactics behind misinformation can help to “inoculate” people against harmful content on social media when deployed in YouTube’s advert slot, according to a major online experiment led by the University of Cambridge.

Source: cam.ac.uk

Google to launch 'pre-bunking' campaign on YouTube to 'inoculate' users against fake news

Published: August 25, 2022

The tactic, which involves showing 90-second clips designed to 'inoculate' people against harmful content on social media, is based on research by the universities of Cambridge and Bristol.

Source: dailymail.co.uk

YouTube clips can act like 'vaccine' against viral misinformation, large trial suggests

Published: August 24, 2022

The study used short cartoons in YouTube’s advert slots to familiarise people with common manipulation techniques.

Source: euronews.com